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Add this Code to Your Website & Boost Your SEO Ranking on Google
June 9, 2019 at 8:00 AM
by kaci b.
Add this Code to Your Website & Boost Your SEO Ranking on Google

SEO & Structured Data:

It may be no secret that Schema.org leads the web with its structured data markup. And, if you're not a coder, then the sight of all the different variations of schema code available might make your head hurt. It's okay though.

Thanks to Google, you can now check any structured code that appears on your website or that you've "built" yourself. I have to say, this Structured Data Testing Tool is pretty valuable, and if you're interested in understanding the fundamentals of coding, I'd highly recommend you check it out.

Where to Start With Structured Schema for SEO

If you're wondering where to start, don't worry, I already have a starting place for you. Here, the code below will help Google's algorithms understand your business better. Every part of the code that is bolded is for you to fill in. So, give it a try; use the JSON template below to structure code for your local business:

{

"@context": "http://schema.org",

"@type" : "LocalBusiness",

"@id" : "BUSINESS WEBSITE URL",

"name" : "BUSINESS NAME",

"logo" : "BUSINESS LOGO URL",

"telephone" : "BUSINESS PRIMARY PHONE NUMBER",

"email" : "BUSINESS EMAIL ADDRESS",

"sameAs" : [ "BUSINESS WEBSITE URL", "BUSINESS LOGO URL" ],

"url" : "BUSINESS WEBSITE URL",

"image" : "BUSINESS IMAGE URL",

"priceRange" : "$000 - $000",

"description" : "BUSINESS DESCRIPTION",

"address" : {

"@type" : "PostalAddress",

"streetAddress" : "BUSINESS STREET ADDRESS",

"addressLocality" : "BUSINESS CITY",

"addressRegion" : "BUSINESS STATE ABBREVIATION",

"postalCode" : "BUSINESS ZIP CODE"

},

"geo" : {

"@type" : "GeoCoordinates",

"latitude" : "BUSINESS LATITUDE COORDINATES",

"longitude" : "BUSINESS LONGITUDE COORDINATES"

}

}

}

]

}

*note: don't remove any quotation marks from this code - they are meant to be there; make sure to add this code between the on every page of your website.

Using Google's Structured Data Testing Tool

And...Voilà! After you fill in the details, copy and paste this code into Google's tool to run it and test for errors. Fix any warnings or errors associated with the code. Usually, these are minor.

Congrats, you just coded structured data (and maybe for the first time)! See, it wasn't so bad? Now, it's time to add the final result to your website.

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