stratEDGE® App

the intelligent campaign manager

/adˈfinˌtek/

predict which social media platform earns your cross-channel advertising campaign the most money.

AdFinTech

/adˈfinˌtek/

a blend of advertising and financial technology that is specifically used to optimize an online campaign's return on digital advertising spend (RODAS)

about stratEDGE

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    our story

    Kaci Beerbower, the Founder and CEO of Beerbower Advertising & Marketing (BAM), started her company to focus explicitly on website application and software-as-a-service (SaaS)  development in the AdTech and FinTech spaces. Through her extensive research and profound understanding of digital marketing, Kaci was the first person to coin and develop what is now known as "AdFinTech." Currently, Kaci's company works with a team of extremely experienced developers to continue and maintain stratEDGE's purpose and vision. Likewise, stratEDGE works to aggregate and streamline cross-platform advertising metrics within its platform to help users better understand their overall cross-campaign performance, whether that be on Facebook, Google Ads, Instagram, LinkedIn, or Twitter.

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    our vision

    stratEDGE is made for everyone. So, we want to help you create an advertising campaign that always gets an A+ performance report. On that note, using stratEDGE, our vision is to help everyone understand advertising analytics and metrics in a straightforward way, without having to guess ever. Thus, that is why we use a predictive analytics model as the foundation of our platform. We want to help digital advertisers and marketers to be more productive when spending time on analyzing the performance of their cross-platform, digital advertising campaigns. Subsequently, by using stratEDGE, this will allow digital advertisers and marketers to be able to see which advertising platform(s) are giving them the best return on advertising spend (ROAS).

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    our technology

    stratEDGE's Predictive Analytics Wizard eliminates the need for manual data reporting and advanced advertising research. This type of reporting and analysis results in digital advertisers and marketers to waste an average of 26% of their overall digital advertising budget. In turn, stratEDGE uses technology that incorporates application programming interfaces (APIs) to help it function. As a result, this ensures stratEDGE maintains data sustainability when communicating with its third-party social media partner platforms. Consequently, you can trust that stratEDGE will always provide accurate and reliable advertising data while simultaneously delivering best-in-class performance insights.

predictive advertising analytics
see how our business plans to maximize your advertising performance

Our growing business takes a different approach than what else is out there. After identifying gaps in the market, stratEDGE has chosen to fill them for your convenience. We're continuously testing and doing research to make sure what we're offering actually works. To that end, we always welcome your feedback.

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    intelligence

    stratEDGE intelligently reduces the amount of money teams spend on researching most effective social media channel(s) for their online advertising campaigns.

    Subsequently, stratEDGE does this by using its proprietary predictive advertising analytics algorithm to make informed and strategic advertising decisions for business, based off of factors like your weekly marketing budget, job industry, campaign goals, and product or service being sold.

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    optimization

    The Analytics View enables teams to analyze real-time campaign, ad account, ad group, and creative data, allowing them to capitalize on opportunities, while stratEDGE's predictive analytics model automatically moves budgets to the highest performing campaigns.​

    In turn, stratEDGE's Dashboard View allows all teams to access the same campaign data, eliminating silos, communication errors, and inconsistent analysis, which allows for quick optimization within and between teams.

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    growth

    Through stratEDGE's artificially intelligent machine-learning algorithms, teams can make better-informed decisions that will maximize their return on advertising spend (ROAS) by 400% or more.

    By doing so, the web app helps to optimize and grow organizations' return on advertising spend (ROAS) by making it three times more likely that they beat their sales targets by 25% or more.

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