Visual Content Marketing & Best Times to Post on Social Media
It's no secret that content marketing will be the key to a business' social media success in 2019. Thanks to HubSpot, we can easily use this information to our advantage now.
After doing a little research myself, I quickly discovered how popular video will be in drawing user interaction in 2019. But, "what about images?," I thought. "Do they not matter as much anymore since video is becoming so wildly popular?"
Well, after some thorough research, here you have it: The answer is a big, fat no.
Popular Social Media Content
As I was writing this article, I thought, "What better way to show you how to brand and use essential content for social media through one of the most popular methods to date?"
The proper use of well-informed infographics can spice up your social media content, especially if you find yourself posting a lot of the same thing on Facebook or LinkedIn.
Most people tend to rely too heavily on articles on these platforms. Thus, my point here is that sometimes people like a short break from having to read something, which is when infographics come into handy: They can take information and change it into something that is visually compelling.
Visual Content Marketing on Social Media
Using infographics as marketing material for your visual content is vital for driving engagement on your social media. With that, just look at the statistics below (you will see what I mean that stats are a lot more fun to read when they are visually compelling).
Twitter and Infographics
Now that you have some insight into how compelling content engages uses through the different social media platforms, you might be curious to know how to do this on Twitter specifically. After all, Tweets with images received 150% more retweets than tweets without images.
Branding and Infographics
When it comes to posting infographics, it is very important you keep them aligned with all aspects of your brand, including the copy and tone.
If you are a brand new company starting a new social media page, below are some very important tips to keep in mind.
The Best Times to Post on Social Media
Now that you know how to engage your users with content on social media, you might want to start thinking about your social media strategy. Which platforms will you utilize? What time is the best to post content on these platforms? Check out the infographic below.
Using Social Media to the Fullest Advantage
You now know the general best times to post on social media in addition to the content that does exceedingly well on different social media platforms. So, what's next?
1. Try making your first infographic.
If you are feeling unsure how to create infographics, do not worry. Recently, Mashable wrote a very insightful article about Tableau's training class on infographics, which the company offers for the price of $9.99.
2. Try making a social media calendar to plan all your posts for each platform by the week.
On that note, Sprout Social has some really good pointers regarding this. In any case, planning is the key to success when it comes to increasing your social media engagement.
So, use this information to increase your engagement and keep track of your analytics. The results may surprise you.